Marketing Seminar
Monday 03 November 2008
Location: The Edinburgh Academy, 42 Henderson Row, Edinburgh EH3 5BL (location map)
Monday 3 November 2008
The Edinburgh Academy
10,30 a.m. - 3 p.m.
Coffee & Registration from 10 a.m.
Marketing Communications Plan - presentation
SCIS would like to share its Marketing Communications Plan (i.e. how it intends to promote the independent school sector) with marketing staff in member schools, to explain the rationale and tactics and to enable schools to contribute ideas.
The Marketing Toolkit - workshop
Given the current economic climate and predictions of a reduction in pupil numbers in the coming years, the day will include a practical workshop called "The Marketing Toolkit", which will cover:
- the planning cycle - a step-by-step guide
- meaningful desk research - why and how
- effective targeting - understanding what works and what doesn't
Estimated cost per delegate: £15
Postal Address
SCIS
61 Dublin Street
Edinburgh EH3 6NL
Scotland
Telephone
+44 (0)131 556 2316
Fax
+44 (0)131 524 0000
Email
cpd@scis.org.uk
SCIS CPD programme and wall calendar 2011-2012